Landing Page is a web page which works as the opening wedge for a website or a particular section of a website.
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The main purpose of Landing Page Design is to promote special offers and products. Landing Pages are specially designed for one product or service only or sometimes to promote new offers.
Landing Pages are very useful to make customers aware about your offers. There should not be any global navigation redirecting your Landing Page to your main website.
The main objective after this is to limit the options available for visitors, helping you to escort them toward your conversational goal.
It is very important to make your Landing Pages eye catchy to keep visitors engaged. Landing Pages are a very good resource to gather more leads and bring in new business.
Landing Pages are generally used while running an advertising campaign on various marketing platforms such as PPC, email, social media, display banners etc. Landing Page acts as a ‘Sales Person’ who helps you to collect information about your prospects and turn your visitors into customers.